In her third year in the real estate world, Mirador licensed real estate salesperson Anna Sankova was featured in the Residential Roundup section of the March issue of Mann Report Residential. Anna discusses how her clients inspire her, her huge goals for the future (like getting a pilot's license!), as well as her expertise and favorite deals.
Read more about Anna in her profile here.
Mirador is thrilled to welcome new Chief of Staff Deidre Scott and licensed real estate salespeople Danielle Palleschi-Brown, Hillary Palleschi-Brown, and Michael Simmons-Pappadakos. Scott brings over 12 years of experience in both Los Angeles and New York City. All of our new hires bring extensive knowledge and experience to Mirador.
Read more about our new hires and their experience here.
Buying a three-bedroom apartment for under $1 million is still possible, although buyers have limited options at this price point. "They quickly realize that this price point is the most competitive and that these units are often heavily contested,” Mirador Licensed Real Estate Salesperson Gerald Couzens says.
Looking outside of Manhattan can make finding apartments at this price point easier. Couzens suggests Bronx as a viable neighborhood. “Although many people aren’t receptive to the Bronx, unless they’re familiar with it, there are… many fantastic neighborhoods there that [would be] great options for this buyer,” he says.
As far as conditions, Couzens says buyers should expect move-in ready apartments within this budget. “Of course, there will be some sub-$1 million dollar units that are total fixer-uppers, but those are few and far between,” he says.
Read more about buying under a $1 million budget here.
PC: Katherine Marks for the New York Times
Tired of the tiny spaces and complicated security, New York University juniors Callum Hutchinson and Joey Solomon had enough of dormitory living. In search of a two-bedroom off-campus apartment, Callum contacted Mirador Licensed Real Estate Salesperson Edward Henwood with a $3,000 budget.
After searching around Manhattan and Brooklyn, Edward helped them find an apartment in Williamsburg with high-ceilings, exposed brick, a skylight, and similar-sized bedrooms. The two young men moved in just before school started in August.
Read more about their apartment hunt in the full New York Time's article here.
Mirador's exclusive building, Tower 67, was featured in City Realty for their expansive city views and luxurious amenities. At Tower 67, it is not uncommon for units to have breathtaking views of Central Park and the Hudson River. All residents can also enjoy furnished kitchens, laundry, parking, and generous discounts to the New York Health and Racquet Club. The building is now offering one month free rent.
To read more on Tower 67, click here.
Apartment-hunting during winter season comes with some added perks for renters.
The summer leasing season has passed, and many New Yorkers aren't considering moving anytime soon--especially with the added hassle cold weather brings to the process. However, Mirador Director of Leasing Alexis Bogen says that the of lack renters in the winter market allows those currently looking to move the ability to work with brokers free of charge.
The winter season also means that landlords are more willing to negotiate monthly rents, says Bogen, as long as the tenant opts out of concession such as one month free rent. She says, “if [renters] are going to negotiate, $50 to $100 off is the general rule of thumb.” Learn more about renting in the off season by reading the full article from amNew York here.
A tenant's dog at our exclusive building The Caroline's Wooftop Pawty.
Thousands of New Yorkers own pets, but they can often come with added costs in the City. Landlords often take the opportunity to charge tenants pet fees, but the costs and policies can vary greatly.
"Pet fees are a concern of most pet owners," says Alexis Bogen, director of leasing for Mirador Real Estate. "Pet fees are typical in new developments, and most of the older, pet-friendly landlords do not charge a deposit." She adds that for landlords who do charge a deposit, the amount can range from $250 to $1,000 per animal.
Read the full article from Brick Underground here.
Brick Underground's Buy Curious series asks experts about the ins and outs of purchasing property in New York City. The most recent entry turned to Mirador Real Estate's Justin Graniero for his opinion on the prospects of buying a place in Brooklyn's Midwood neighborhood. Justin says the neighborhood is quiet now, but is about to become much more popular due to new developments.
Midwood “isn’t as popular as other neighborhoods in Brooklyn, so it doesn’t get nearly as much attention,” Graniero says. But he believes that is about to change. New condos and retailers have been popping up in the area, he says, which is often a direct precursor to a neighborhood getting more attention.
Read more about those new developments here.
Most buildings in New York City loudly advertise the amenities they offer potential residents, all the better to win their attention. Whether its a garden, an exercise room, a pool, or rooftop access, it's usually there in the listing. A few buildings, however, offer perks they don't announce to the public, keeping them secret in order to bring their residents closer together. Brick Underground took a look at these hidden amenities, compiling a list by asking top brokers for the best ones they knew.
One featured broker was Mirador Real Estate's Racquel Popovic, who shared 15 Cliff Street's "Wine Down Wednesdays," a weekly event for residents to unwind by sipping wine and eating chocolate from a bar cart in the lobby. Other buildings listed by Mirador Real Estate were highlighted in the article, including 60 West 23rd Street, which offers "roof deck barbecues and Sunday brunches." Find all the hidden amenities here.
Meeting and being alone with strangers is central to working as a real estate agent. While threats and attacks against realtors are unusual, they do happen. NAR’s most recent survey, which included more than 3,200 agents, found that while just 4 percent of agents reported actually being the victims of a crime, 38 percent of respondents said they felt unsafe in the last year. While safety is a concern for both sexes, it’s something female agents need to especially consider. While just 25 percent of male agents in the NAR survey reported feeling unsafe, 44 percent of female agents reported feeling unsafe.
In order to help ensure the safety of real estate agents The National Association of Realtors has stepped up its efforts on safety awareness. It named September agent safety month and is working to gather solid data on the types of dangers that brokers face. Mirador is participating in agent safety month to ensure safety during showings by continuing to provide safety training courses to all agents.
Read the full article here.
Mirador Real Estate Agent Edward (Ted) Henwood, talks about his neighborhood, Hamilton Heights in a recent article from the Brick Underground. To learn more about the neighborhood and Ted's favorite places in it, check out the full article here.
As transit options are changing and new developments are popping up across the NYC, many renters are making the move to Long Island City. Compared to Manhattan, the Queens neighborhood has lower overall pricing, features new luxury high-rises with more new wave amenities, and has access to less traditional transportation, including City Bike and the MTA ferry.
Mirador Real Estate's Managing Partner, Karla Saladino says, "developers in areas such as Murray Hill and Kips Bay, for instance, must now contend with their lower-priced neighbors across the East River in Long Island City. For the first time ever, most would-be renters are looking at both neighborhoods." Read more about what Karla has to say in the full DNAInfo article here.
Mirador is excited to welcome new licensed real estate salespersons to the team! The new hires are Edward 'Ted' Henwood, Kunal Khemlani, Sofiia Marmuta, and Nicole Neuman, who all bring extensive real estate experience and knowledge to Mirador. Read more here.
PC: Justin Sullivan
House hunters can now tour units through virtual reality. Many brokerages are allowing clients to use 3D video tours to view properties. This technology is ideal for showing units to international buyers or for showing unfinished properties. Clients can take virtual reality tours through online presentations, smartphone apps, or by wearing headgear for a full 360-degree view.
Mirador's Licensed Real Estate's Salesperson, Eydie Saleh, is featured in amNewYork commenting on the how economical the technology is. "It saves an enormous amount of money - like hundreds of thousands," she says. She encourages developers to view the virtual reality tours as a primary marketing tool instead of just a bonus tactic in real estate.
Read more of Eydie's insight on this new technology here.
Mirador is excited to welcome six new hires to our management and sales team. Angela Buglisi and Alexis Bogen will take on management roles as luxury market manager and director of leasing, respectively. Edward Henwood, Nicole Neuman, Kunal Khemlani, and Sofiia Marmuta join our sales team as licensed agents. Read more about our new hires here.
While millennials have often been the ones making headlines, Gen Xers (born between mid-1960s to early 1980s) have recently made some real estate news of their own. According to a National Association of Realtors study, Gen X increased their purchase activity by 28 percent in the year ending in June 2016.
Mirador licensed real estate salesperson Racquel Popovic understands the drivers for this increase. "Consider what life stage many Gen X individuals are in right now,” she said. “Many are thinking about retirement and moving in or out of big cities, and their children are now the ones requiring larger homes for expanding families. Many in this generation trust property over other investments and prefer the stability of the real estate market rather than gamble with stocks or other uncertain assets.”
Read full article here.
Since StreetEasy began charging brokers a listings fee two weeks ago, the number of listings on their site plummeted over 50%. Founded in 2005, StreetEasy has been the go-to site for New Yorkers searching for rentals. Regardless, many real estate professionals predict this new policy will affect StreetEasy's popularity since the $3 per day listings fee will discourage brokers from using the site completely.
Mirador Real Estate's co-founder and managing partner, Karla Saladino is featured in DNAinfo sharing a more positive response to StreetEasy's new policy. "Now there’s less competition for my listings to be seen on StreetEasy," she says. However, will this policy change mean more competition for renters to get an apartment? Read more here.
In light of the recent release of StreetEasy's paid rental program, some of New York's top brokerages have decided to opt out. However, Mirador managing partner Karla Saladino has a different approach. “If we feel the marketing is worth it, we pay it,” she said. “If our agents opt out of StreetEasy… I don’t want it to be because of the $3 a day fee.”
For the full article, click here.
PC: Lexi Pilgrim for The Real Deal
Our managing partner Karla Saladino was featured in The Real Deal on broker fees for listings on StreetEasy. The company recently made a statement refusing to work with the Real Estate Board of New York's Residential Listing Service. StreetEasy also announced it would be charging brokers a daily fee to keep their listings on the platform. "If you have a lot of listings, it can add up quickly," Karla says.
Read the full article here.
The New York City rental market this summer is seeing a trend of renters who are looking for new homes up to 90 days before their current lease expires. Normally, renters would only begin shopping the market four to five weeks before they needed move. However, as a result of media reports about the softening rental market, renters are looking for homes earlier with no pressure or intention of locking down the apartment.
Mirador's agent, Jessica Milton, explains to Real Estate Weekly that increased landlord incentives such as one month free is the biggest cause of this new trend. "This [increased incentive] has fueled higher renters looking at amenity buildings to start looking 60 to 90 days out," she says. "If they aren't paying the first month, and it can mean a leisurely move, if they find something they like, why not look early?"
Read more expert insight on this trend here.